At IsItFlorida, we’re more than just a brand—we’re a reminder. Of summers that never ended. Of flip flops on sidewalks still warm from the sun. Of weekend trips to Vortex Springs, strolls through St. Joe’s sleepy charm, and that unmistakable 30A glow.

Whether you’re in Minnesota or Miami, our mission is simple: deliver the Florida lifestyle wherever you are.

From saltwater soul to small-town cool, we’re your passport to the Sunshine State mindset. In 5 years? We’re planting real palm trees in our own IsItFlorida Shopping Experience—a living, breathing destination for nostalgic shopping, local eats, theater revivals, and retro blockbusters.

Retail isn’t dead. It’s just getting a tan.

Giving Back to the Sunshine Because Florida Gives So Much, We Give Back

Florida’s given us a lot—beaches, backroads, backyard BBQs, and the kind of wild charm you can’t find anywhere else. So it’s only right that we give back where it counts.

That’s why a portion of every IsItFlorida purchase supports Florida-based charities doing real, boots-on-the-ground work to protect what makes this place so special. Whether it’s helping the environment, supporting wildlife, or funding education for Florida’s future—your order helps make it happen.

We like to call it a little sunshine tax. (Not the annoying kind. The good kind. The kind that keeps turtles safe and swamps clean.)

☀️ Causes We Support: Wildlife Preservation – From sea turtles to swamp critters, we’re helping protect native Florida species.

Environmental Conservation – Supporting clean water, healthy beaches, and thriving springs.

Local Education – Because the next generation of Floridians deserve sunshine too.

When you wear IsItFlorida, you’re not just showing love for the state—you’re helping keep it shining for years to come.

Why Shop the Sunshine Way? Because you're not just buying gear— you're buying into a feeling.

• Real Florida vibes, not clichés
• Built for beach days & backroad nights
• Supports Florida-based charities
• Clever, fun, and full of sunshine
• Designed for comfort, community, and good times

Life’s too short for boring brands. This is Florida. This is you.