Built for the lifestyle.

Salt to Shore isn’t just a coastal brand — it’s a call to the dock, a drift in the breeze, and the feeling you get when the sun hits the water just right.

Born in the sand and raised by the salt, we’re here for the barefoot mornings, the boat ramp chatter, the clink of coolers, and that perfect moment when the tide rolls in and the world slows down.

We’re Northwest Florida through and through — but we stretch from the salty edges of Apalachicola to the still waters of Vortex Springs. Every piece we make carries that clean, coastal calm… with a bit of boat ramp grit.

Coastal Comfort, Everyday Wear: From sun-washed tees to water-ready trunks, everything we make is built for the way real Florida lives — on the move, by the water, and under the sky.

Inspired by the Gulf. Styled for Shorelines: Our apparel and gear reflect the textures, tones, and tides of the coast — soft neutrals, aquatic prints, and subtle nods to Gulf culture.

Collections That Speak Salt: Whether you're casting off in TideWear, sliding into SaltSteps, throwing gear in a CoastalCarry, or lounging with a ShoreGlow scrunchie — your look belongs right where sea meets sky.

Minimal Flash. Maximum Florida. Our roots aren’t in trends — they’re in tradition. Salt to Shore celebrates Florida’s quieter strength: the dockworker, the paddleboarder, the beachcomber, the bonfire crowd.

Because the coast isn’t just a place. It’s a rhythm, a reset, a real way of life.

And from the first cast to the last glow, we’re here to outfit your journey — one tide at a time.

🌊 Salt to Shore. For the coast you live, love, and always return to. 🌊